VW Group flex muscles when it comes to common EV models while Tesla claims top BEV brand in W-Europe
W Europe's 2022 new plug-in (BEV/PHEV) passenger car market witnessed Volkswagen Group finish the year as the No.1 OEM (across all brands) with half a million (514,000) new plug-in models achieved for the first time, or every fifth VW Group model entering the 18 market region being a pure battery electric model (BEV) or a plug-in hybrid (PHEV).
In terms of BEV models, VW Group also topped the region with 343,400 units, accounting for 22.4 per cent of the total regional BEV market (-2.6 ppts over 2021), of which 265,000 (77%) were based on Volkswagen's MEB pure electric common architecture, helping gain crucial economies of scale across six individual MEB-based models split between four brands (Audi, Cupra, Škoda, Volkswagen).
Spanning three different segments (Lower-Medium, SUV/Crossover and MPV) the combined sum of these MEB models, lead by the ID.4/ID.5 with 86,300 units, was enough to surpass the total amount of new Tesla models which entered the region during the same 12-month period.
Tesla, accounting for 15% of all pure electric models newly registered in 2022, resulted in the Elon Musk lead company, which began re-introducing its premium Model X and Model S vehicles during the final month of the year (3,100 combined S/X units in December) once again, achieved 228,000 combined annual units making it the number one stand-alone BEV brand across the region during 2022.
Tesla's deliveries grew by 37 per cent over the previous year in a total BEV market that grew by 29 per cent year-on-year to 1.53 million units.
Tesla Model Y – Number one BEV model across W-Europe during 2022, accounting for almost every 10th new BEV
The Model Y, partially locally manufactured in Europe since 2022 – achieving a 3,000 per week run-rate in December according to Tesla – achieved the number one model position last year, recording 135,900 units, or close to every tenth new BEV entering the 18 market region last year. Tesla's Model 3 followed in second place with 89,400 units and witnessed its volumes fall by just over a third (-36%) over the previous year. The
This is just a summary of the full study published by Schmidt Automotive Research each month, exclusive for subscribers.
Source: European Electric Car Study (Schmidt Automotive Research)
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*Western Europe 18 Markets: EU Member States prior to the 2004 enlargement plus EFTA markets Norway, Switzerland, Iceland, plus UK