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09/2025: Chinese EV offensive, alongside incumbent drive to meet regulatory targets, results in >20% BEV mix being the new normal
Edition No. 09-2025/Q3 European Electric Car Study – West European Electric Passenger Car Market Trend Study covering the period 9 months 2025 and Q3 2025
September, thanks to the UK's seasonality registration changeover, a recurring tailwind, aided the market in pushing Western European new BEV passenger car market penetration levels ever closer to above 20%. January to September witnessed pure electric models achieve a 19.6% mix.
A blustery end to the year full of positive trade winds from Italy (purchase incentive boost), the UK's Electric Car Grant (ECG) rollout and the return of the French social-leasing scheme are forecast to push the regional BEV market to an end of year penetration of 21.2% which would bring the plug-in market to above 30% for the first time thanks to a revival from PHEVs. Weak BEV pricing by OEMs this year, to lower fleet emission targets, will also see strong order banks delivered in the final months, boosting Q4 volumes.
An automotive market intelligence study aimed at automotive industry stakeholders, strategic planners, policymakers, and all those with a holistic vested interest in the industry and its direction.
29-page PDF market intelligence market summary:
- By market
- By manufacturer
- NEW Chinese manufacturer Section (a full page dedicated to the Chinese OEMs' progress in Europe and outlook)
- By top-selling models (BEV and PHEV)
- By sector
- CO2 monthly fleet average analysis by selected brands
- By BEV/PHEV mix by manufacturer
- 12-month rolling trends
- Analysis update on the latest market trends
- Forward-looking commentary
- UPDATE total region forecast to 2035
- BEV Parc data/trend
- Price trend monitor
*18 West European markets include: EU Member States prior to the 2004 enlargement plus EFTA markets Norway, Switzerland and Iceland, plus UK
