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DATA-DRIVEN EUROPEAN AUTOMOTIVE MARKET INTELLIGENCE
SCHMIDT AUTOMOTIVE RESEARCH
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Market size by region, OEM, sector, models etc.
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Mid/long-term forecasting providing planning security
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DATA OF THE MONTH >
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1.7%
Tesla's Q1 2025 West European market share halves from peak
Source: SAR
Unravelling the heterogeneous nature of the European plug-in electric passenger car market, focussing on the 18 market West European region that accounts for over 95 per cent of total wider region's BEV deliveries. Providing strategic guidance, insights and the market's future trajectory – reinforced by exclusively collated high-quality current and historic monthly data.
Two decades of experience delivering key and incisive trends and developments across the European light-vehicle market to the industry and its stakeholders, including FTSE 100 companies.
SERVICES WE OFFER
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Bespoke proprietary research and European automotive strategic consultancy.
Comprehensive off-the-shelf European automotive market intelligence studies.
Using our extensive database for historical trends and forward-looking reporting, we leverage our broad knowledge and understanding of the market to add value and confidence to your decision-making process.
TESLA
Tesla's share of the West European new car market sinks to its lowest level in almost three years
April 2025
During Q1 2025, according to the research, Tesla's share of the total new car market across all fuels sank to an almost three-year low of just 1.7% share of all new cars that entered the 18 market region between January and March.
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BATTERY PRICE FALL FORECASTS
Volkswagen forecasts a 50% fall in its battery prices by 2027 and a further 20% by 2029
March 2025
Volkswagen revealed this morning that they expected a 50% price fall in battery costs by 2027 across its core brand models, over a 2023 baseline, and a further 20% saving heading towards 2029.
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CHINESE OEMS
Chinese OEMs continue to see more focus on non-BEVs across Europe as tariffs bite
March 2025
Chinese manufacturers from the likes of SAIC's MG brand, or BYD, which jointly accounted for two in three of all Chinese new passenger cars entering the West European new passenger car market during the opening month of 2025, witnessed the BEV proportion of those new vehicles sink to a new recent low of just 35.7%. ​ more >​​​​​​​
UK
UK surpasses Germany to become Europe's largest electric car market for the first time
January 2025
According to Schmidt Automotive Research and industry-collated data, the UK surpassed Germany in 2024, by just over 1,000 units, to become Europe's largest pure electric (BEV) new passenger car market for the first time in terms of new passenger car registration volumes.​
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CHINESE OEMS
Six-in-ten of China's new cars entering Western Europe end up in just three markets, according to latest study
March 2025
A quarterly breakdown of 2024 identifies that Chinese-brand new passenger car registrations returned above 100,000 units during the year's final quarter.
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ASIAN OEMS
One in four of W-Europe's new passenger car registrations comes from Asian brands
January 2025
Every fourth (24.5%) passenger car newly registered across Western Europe is from an Asian brand, irrespective of where the model is manufactured. Toyota records a record share. ​​​​more >
ABOUT US
UK-established and Germany-based European automotive industry market consultancy and publisher. Delivering exclusive incisive trends and developments in the global automotive industry, to the industry and stakeholders, with two decades worth of experience.
Offering key strategic insights, and market intelligence, focussing on the heterogeneous nature of the West European electric car market, including analysis of exclusively collated market data with in-depth guidance, providing a strategic advantage.
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Founder, Matthias Schmidt, previously served as the Chief European Analyst, at Automotive Industry Data Ltd based in the UK, with a demographic including executives, product planners and policymakers among others.
Schmidt Automotive Research regularly features in the world's key business publications. See below for some recent examples:
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info@schmidtautomotiveresearch.com | +49 4205 / 591 5966 | VAT No: DE324010859