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12/2025: 2026 West European BEV passenger car market outlook. Tesla expected to see strong growth

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12/2025: 2026 West European BEV passenger car market outlook. Tesla expected to see strong growth

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Edition No. 12-2025 (Full Year) European Electric Car Study – West European Electric Passenger Car Market Trend Study

Here’s the leader from the Executive Summary:

The Western European new BEV car market ended 2025, accounting for one-fifth of the regional new car market for the first time (21.1%), and came within 0.4 percentage points of our original forecast made at the start of last year, growing by 4.4 percentage points over 2024. Volumes, meanwhile, rose by rise by 28.8% y/y during the year, with the final month of the year contributing with a rise of 48%y/y to a new monthly record of 28.8% BEV mix (295,100 units), while the final quarter of the year saw a record 754,490 BEV volumes ener the region, accounting for one quarter (25.7%) of the new car market, again marking a new record of above 25% mix.

Those records can be attributed to OEMs using weak pricing throughout the year to drive demand, and to the order-to-delivery lag, which led to some strong end-of-year registrations stemming from orders earlier in the year. The discounting can be correlated to OEMs racing to meet EU CO2 fleet-average compliance limits or the equivalent under the UK's ZEV mandate regulatory framework, despite the added flexibility introduced at the start of the year.…

An automotive market intelligence study aimed at automotive industry stakeholders, strategic planners, policymakers, and all those with a holistic vested interest in the industry and its direction.

32-page PDF Market Intelligence Market Summary:
- By market
- By manufacturer
- NEW Chinese manufacturer Section (a full page dedicated to the Chinese OEMs' progress in Europe and outlook)
- By top-selling models (BEV and PHEV)
- By sector
- CO2 monthly fleet average analysis by selected brands
- By BEV/PHEV mix by manufacturer
- 12-month rolling trends
- Analysis update on the latest market trends
- Forward-looking commentary
- Focus on Premium-only sector
- UPDATE total region forecast to 2035
- BEV Parc data/trend
- Price trend monitor

*18 West European markets include: EU Member States prior to the 2004 enlargement plus EFTA markets Norway, Switzerland and Iceland, plus UK


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