Strong Tesla growth returns across Europe

Tesla saw strong growth, of almost 50% (+47%y/y), across Western Europe during the opening quarter of 2026, according to our latest research, albeit from a low base during the same quarter last year.

• Strong gains and focus on Europe during the opening quarter of 2026, on weak pricing and the introduction of the standard range of Model Y and Model 3 models, saw volumes return to above 75,000 units for the first time, on a quarterly basis in over a year.

  
  

• Europe mitigated against a weak market sentiment for plug-ins during Q1 across China and the US due to tax rises for NEVs and the removal of tax credits, respectively, and helped Tesla remain in positive growth territory globally.

  
  

• Western Europe accounted for every fifth Tesla model delivered worldwide during the opening quarter of 2026

More exclusive insights and data for clients A full analysis is available for our clients in the upcoming Q1 2026 CHIna OEM Study. The full year study is available to order below

Download our studies here

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*Western Europe 18 Markets: EU Member States prior to the 2004 enlargement plus EFTA markets Norway, Switzerland, Iceland, plus UK