The 2022 West European pure electric car market ended with a bounce
Updated: Feb 1
Western Europe witnessed 15 per cent of its total passenger car market accounted for by pure electric BEV passenger cars during 2022 according to the next edition of the European Electric Car Study.
Since 2020 when new European Union passenger car CO2 fleet average emissions legislation was updated BEV volumes have grown consistently. This legislation was effectively replicated in Switzerland and the UK with minor deviations.
EFTA markets Norway and Iceland are part of the EU equation.
Growth deceleration expected in 2023
The monthly study expects the pace of growth to decelerate during 2023 however as passenger car manufacturers wait until 2025 to introduce more BEV-dedicated models with the aim of meeting the next cut in CO2 legislation (-15% over 2020/2021 levels) as well as aiming to achieve scaling benefits for those new models, such as BMW Group's NeueKlasse based models.
2022 also benefitted from a likely pull-forward in BEV registrations in Germany, accounting for almost one-in-three (31%) of the region's new pure electric models last year as a government purchase subsidy was reduced going into 2023.
Subsidy gaps, driving OEM price reductions?
Just days into the new year, in fact, we have witnessed OEMs with potentially bulging inventory and narrow order books react quickly by lowering BEV prices to paper over the missing subsidy gaps.
Government BEV premium purses slammed completely shut in the UK and Sweden (although fiscal benefits remain) while in other key North European markets (inc. Switzerland, Austria, France, Germany, UK, Ireland, Benelux and all Noridc markets) – which account for over 90% of regional new pure electric new car volumes – other minor reductions have also been witnessed as politicians look to fill gaping holes in their budgets.
Notably, Norway which witnessed eight in ten of its new car market accounted for by pure electric models and sees a 2025 ban for new ICE passenger car models going forward, witnesses tax rates for plugin models heading back upwards from this year.
More in-depth analysis and the direction behind the data can be found each month in the full study available below.
Source: Schmidt Automotive Research
Full in-depth reporting in the full study published each month.
May also interest you: European Electric Car Market 11-months 2022: Final months of 2022 see the perfect storm to see Europe's BEV market record a fast paced finish click here for the story
*Western Europe 18 Markets: EU Member States prior to the 2004 enlargement plus EFTA markets Norway, Switzerland, Iceland, plus UK