BYD close in on Tesla across Western Europe – Less than half a percentage point now separate them.
- Matthias Schmidt
- Aug 5
- 1 min read
BYD closes in on Tesla across Western Europe, according to the latest Schmidt Automotive Research monthly data and research.
- The Model Y's refresh, recording its first full quarter of deliveries during Q2 2025, prevented the Chinese rival from passing Tesla. However, the updated model has only done enough to stabilise volumes and prevent further losses, rather than contribute to a return to growth.
- Tesla's market share across the 18 market regions fell 0.8ppts y/y while BYD saw a gain of 0.9ppts during the same period
- BYD volumes have increasingly seen a shift to a higher PHEV mix, which aren't impacted by the EU's anti-subsidy tariffs in place since November 2024.
- BYD is focusing on three core markets to push volumes. Spain, Italy and the UK accounted for almost six in ten of its regional new volumes this year. All three markets replicated a trend of previous market entry points for Daewoo during the late 90s, according to our historical data, which also followed a similar trajectory, highlighting the neutrality to new Asian brands.
- The UK, which accounted for 29% of BYD's total regional volumes, hasn't replicated the EU's AS tariffs, making it an attractive market to push for the Chinese company.
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Source: Schmidt Automotive Research
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*Western Europe 18 Markets: EU Member States prior to the 2004 enlargement plus EFTA markets Norway, Switzerland, Iceland, plus UK
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