Chinese manufactures grab a record share of the European new passenger car market
- Matthias Schmidt
- 12 minutes ago
- 2 min read
With all eyes on China and the Shanghai Auto Show this week and the dominance of their all-conquering domestic manufacturers, how are Chinese car manufacturers performing across Western Europe?
According to our latest research, almost every 20th new passenger car registered across Western Europe during the opening quarter of 2025 was a Chinese-brand new passenger car model, setting a new quarterly record.
The most recent month, March, saw the collective volumes of the likes of BYD, SAIC's MG, various Chery sub-brands, Geely, and more, go one step further in fact and surpass the 5 per cent market share boundary for the first time in a single month.
Two-thirds of the Sino volumes ended up in just three regional markets, with price-sensitive Southern European markets a favoured destination for these thanks to the price-elastic nature of those markets and the compelling offers from these Far-East models (full details are are available for clients each quarter).
However, the fact that these markets have been laggards when it comes to the switch to electric vehicles gives an indication of the pivot Sino-OEMs have made when it comes to the drivetrain of choice across the region, increasingly pivoting away from BEVs in parallel to anti-subsidy tariffs impacting their bottom lines since November 2024.
The concentration of Chinese brands in those three markets fell within a corridor of between 6% and 9% and was significantly higher than the 4.7% regional average during the opening quarter of the year.
A full, in-depth, detailed analysis is published in our Chinese OEM European Passenger Car Study each quarter, available for clients and new clients.
All of our reports, which feature exclusively researched data, can be purchased here. ◼︎︎
*Western Europe 18 Markets: EU Member States prior to the 2004 enlargement plus EFTA markets Norway, Switzerland, Iceland, plus UK
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