BYD now equal with Tesla across Western Europe

BYD EUROPE drew level with Tesla when it comes to West European new passenger car registrations during the final quarter of 2025, according to a new Compact West European Quarterly Market Compass Study, published on a quarterly basis, covering all fuels.

BYD achieved above 60,000 quarterly new registrations for the first time, while Tesla, despite seeing the same >60K marker achieved in the final 3 months of the year, witnessed quarterly year-on-year volumes fall by 24%.

Tesla is expected to witness steady sequential gains heading into 2026, driven by "standard" product update rollouts, but those rollouts are expected to have a negative impact on margins, while more market rollouts from peers, in line with tougher regulatory targets, will make the market environment tougher for the US brand as the year progresses.

We still remain mildly cautious on BYD data as outlined in our latest European Electric Car Study. Nonetheless, BYD volumes surpassed Japan's Nissan during the final quarter of the year, making the Chinese brand a top-5 Asian brand across the region for the first time during a quarter. BYD is expected to remain ahead of Nissan throughout 2026 as the Chinese company begin local production in Hungary later this year.

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*Western Europe 18 Markets: EU Member States prior to the 2004 enlargement plus EFTA markets Norway, Switzerland, Iceland, plus UK