Chinese models continue to gain European market share despite EU-tariffs, according to latest research
- Matthias Schmidt
- Aug 29
- 1 min read
Updated: Aug 30
A preview from our latest Q2 2025 Chinese OEM European Market Radar Study:
Chinese passenger car manufacturers witnessed their collective West European second quarter 2025 share of the new passenger car market hit a record 5.7% share according to the latest Chinese OEM study published by Schmidt Automotive Research.
A second consecutive 0.9ppts sequential quarterly share rise was witnessed resulting in an increase of almost two percentage points in just two quarters and that in the first two quarters following the implementation of EU anti-subsidy tariffs aimed at Chinese-made BEV-only models.
The gains can be partly attributed to a pivot away from their focus on BEVs to pushing more non-BEV models such as pure ICEs and hybrids, enabling them to navigate turbulent tariff headwinds.
Gains over the same quarter during 2024 rose by 2.3ppts.
Continues in full over 20 pages for subscribers (€).
Source: Schmidt Automotive Research
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*Western Europe 18 Markets: EU Member States prior to the 2004 enlargement plus EFTA markets Norway, Switzerland, Iceland, plus UK
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