Latest update at the bottom:
Chinese premium brands failing to gain traction in Europe
With the exception of Geely’s Polestar brand, which is able to leverage its Scandinavian heritage inherited through its Volvo Cars performance brand DNA history, Chinese premium brands have had a disappointing European market reception so far, to put it bluntly....
Story continues for subscribers
More in-depth reporting in the full study published each month. The study now also features an in-depth look at the Chinese OEMs as their European expansion slowly begins. Are Chinese OEMs really a threat to the established European OEMs and what does the outlook look like?
May also interest you: French OEMs most vulnerable to Chinese incursion? Click here for the story
*Western Europe 18 Markets: EU Member States prior to the 2004 enlargement plus EFTA markets Norway, Switzerland, Iceland, plus UK