Tesla's European volumes set for a strong return during 2026

According to the latest European Electric Car Study, Tesla is expected to see strong growth across Western Europe in 2026, following a second consecutive regional contraction in annual new passenger car registration volumes in 2025.

While incumbent, traditional manufacturers such as Renault pursue a value over volume strategy, targeting a  greater concentration of retail consumers rather than low-magin wholesales channels, in a contracted regional new car market that continues to operate 2.5 million units below prior to pre-Covid levels, Tesla is pursuing a volume-over-value strategy, aiming to recover lost profits later in the life-cycle. The American company are targeting particular markets for this 2026 push according to the study...

Full details, data, forecasts, trends and background information can be found in our industry-leading studies, providing key context and trusted by stakeholders breaching industry divides. 

Source: Schmidt Automotive Research 

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*Western Europe 18 Markets: EU Member States prior to the 2004 enlargement plus EFTA markets Norway, Switzerland, Iceland, plus UK