Chinese passenger car manufacturers home-in on three core European markets: The UK, Italy and Spain
Matthias Schmidt- May 2
- 1 min read
Our forthcoming quarterly European Chinese OEM Study exclusively identifies that the UK continued to account for between every fourth and every third new Chinese model entering the 18 market Western European new passenger car region this year.
Seasonality impacted Q1 data (registration-plate changeover), but nonetheless, a pattern is emerging of Sino-OEMs targeting the UK, which traditionally is less brand loyal and open to virgin brands, as identified from our historical research, mirroring Daewoo/Chevrolet's regional market split in the early 2000s.
The UK has also chosen not to replicate EU anti-subsidy tariffs aimed at BEVs.
With the logistical delay in reacting to those levies implemented in November being taken into consideration, a first reaction to those tariffs can be identified.
The inherent nature of the UK being a right-hand drive market means that inventory already in Europe couldn't simply be relocated to the UK.
If price-elastic Spain and Italy are added to the equation, that trio of markets accounted for two-thirds (68.2%) of all Chinese-brand volumes delivered during the year's opening quarter.
More analysis, data and guidance in our full client studies are available in the link below
Source: Schmidt Automotive Research
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*Western Europe 18 Markets: EU Member States prior to the 2004 enlargement plus EFTA markets Norway, Switzerland, Iceland, plus UK
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