Tesla continues to see its W-European BEV market share dilute

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Tesla continues to see its W-European BEV market share dilute despite the introduction of the Model Y refresh during Q1 2025. Recording its seventh successive year-on-year quarterly regional new passenger car registration loss, seeing Q2 2025 volumes fall by 28.5% over the same period last year, despite the regional new BEV car market growing by 22% during the same period, Tesla continues to see it share of the W-European BEV car market shrink to below 9% according to the European Electric Car Study published by Schmidt Automotive Research each month. 

Tesla is now just one-third the size of the combined brands of Volkswagen Group (Q2: 29.5% share) and behind the Group's standalone core-Volkswagen brand (11.8% Q2 2025 share of the West European new BEV passenger car market). 

Combined Chinese OEMs commanded a Q2 BEV market share of 10.7% moving past Tesla volumes on a quarterly basis for the first time, according to the study. One third of those volumes were attributed to BYD, while a strong rebound from Polestar, tripling its product line-up from one to three products over the same period last year, also contributed significantly, with data suggesting the Sino/Scando brand may be benefiting from Tesla's fall. 

BMW Group and Stellantis also command a higher share of the regional BEV new passenger car market during the latest April-June 2025 period.  BMW Group will be switching to a sixth-generation architecture from 2026, Neue Klasse, which is expected to boost its market share further. 

Further details are available in our full client studies (€). 

Source: Schmidt Automotive Research 

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*Western Europe 18 Markets: EU Member States prior to the 2004 enlargement plus EFTA markets Norway, Switzerland, Iceland, plus UK