top of page

The Chinese European auto invasion has so far been notable for its absence



The Chinese European auto invasion has so far been notable for its absence

As Tsunami alarms have been whaling loudly, warning of a flood of Chinese car imports arriving on Europe's shores imminently, the actual view towards the horizon remains relatively calm.

According to the latest Schmidt Automotive Research data, just 2.5% of the new West European passenger car market, or 94,400 new passenger cars (doesn't include Western brand imports such as the made-in-China Tesla models or BMW iX3 etc), were accounted for by Chinese brands during the opening third of 2023's 3.7 million new car market.

Two manufacturers accounted for 84% of all Sino-models, while a brand importing white-label Chinese models, available in Southern Europe only, was the third largest Chinese brand in Europe this year.

NIO, BYD, Great Wall Motors' ORA brand and XPeng failed to gain traction, with fewer than 2,500 new registrations between them, or 0.1% share of the total regional market. One key market stood out as the number one importer of Chinese models...

More in-depth reporting in the full study published each month. The study now also features an in-depth look at the Chinese OEMs as their European expansion slowly begins. Are Chinese OEMs really a threat to the established European OEMs and what does the outlook look like?


May also interest you: VW Group flex muscles when it comes to common EV models while Tesla claims top BEV brand in W-Europe click here for the story


*Western Europe 18 Markets: EU Member States prior to the 2004 enlargement plus EFTA markets Norway, Switzerland, Iceland, plus UK


bottom of page